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Get Your Patients to S.H.O.W. U.P.

Front Office Rocks

About This Course

We’ve travelled across the country training front office staff and speaking at industry seminars and events; the number one issue we hear time and time again is getting patients to show up. You can market your practice to gain new patients, but if they’re not showing up or cancelling, it’s wasted revenue. If 10% of dental appointments are cancelled, the marketing return on investment is lost. If a practice loses one appointment each day for a year, the lost production would be in the range of $20,000 to $70,000! It’s not enough to answer the phone and give a patient an appointment and hope they show up. How many no-shows or cancellations did your office have in the last week, month, or year?

You may think this is just the nature of the beast, but you’d be wrong. From our personal fee for service practice in San Diego, California to our client’s offices throughout the United States and Canada, we’ve helped hundreds of offices eliminate no-shows and reduce cancellations to a fraction of a percent. The steps I’m going to show you in the training are very simple and easy to implement, and best of all, they actually work. Stop double booking your schedule, it’s not helping your office goals and productivity; it’s creating undue stress on your staff and impacting your patient’s experience.

We all want our patients to “S.H.O.W U.P” and we’re breaking down each step with detailed instruction and examples. Here’s a hint, no additional technology is needed and the processes are simple to implement. It’s using the staff you already have in place and training them on the right way to interact with patients.

After the completion of this course, attendees will be able to:
1) Understand the meaning of selling dental health
2) Improve the patient appointment process
3) Effectively discuss payment options and the importance of keeping a patient scheduled
4) Improve the office workflow


There are no prerequisites for this course, but it helps if you've worked in the dental industry and have a desire to improve your office enviroment and team efficency.

Course Staff

Laura Hatch

Laura Hatch

Laura Hatch is the founder and CEO of Front Office Rocks, the leader in web-based front office training for dental practices. She is listed non-exclusively with several speakers’ bureaus, and speaks at events year round for well-known dental authorities like AADOM, Patterson, Mid-Atlantic Dental Society, as well as local dental societies. She has authored over 1800 articles published in top Dental publications and websites like Dental Assisting Digest, Dentaltown, and Dentistry IQ.

With a Masters in Organizational Development from JHU, she joined her husband, Dr. Anthony Hatch, as his office manager and grew two successful fee-for-service practices from scratch. Front Office Rocks was founded when Laura witnessed first-hand, the absent resources for dental front offices and the desire to share her successes with her fellow dental practices. As the leading authority on web-based dental front office training, Laura developed training methods consisting of established ideas, practical training, and proven results that can be easily implemented into any office.

When Laura isn’t working the front office at her husband’s practice or at a speaking event, you can find her on Dentaltown and her very own “Ask Laura” forum, responding to dental staff’s questions and sharing her experience. It’s not just about your dentist’s capability and skill, it’s about people; relating to our patients as people first, great service, and promoting their health.

Certification Information

Students who complete this course will not receive any Continuing Education Credits at this time.

Frequently Asked Questions

Do I need specific software?

No, this training can easily be implented with any software your team currently uses.

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